18+ Ultimate list of Sales Funnel Teardowns You Must Know

We’ve been in the trenches, studying the best funnel strategies out there. The best part? Some really cool (skilled) folks on the internet have down deep teardowns of some of the most high-performing sales funnels out there

Here are 18, detailed sales funnel teardowns, done by top-notch marketing & business folks!

You might want to bookmark this page as we’ll keep adding more to this list 😉

1. ORGANIFI Sales Funnel Teardown

Company: Organifi
Product: Health Supplement
Analysis By: Peter Pru | Empire Builders
Link: https://www.youtube.com/watch?v=vajd6Uau-L0

2. Jermaine Griggs – Sales Funnel Strategy

Industry: Music Education
Product: Info Products
Analysis By: Ben Moote
Link: https://www.youtube.com/watch?v=o6aJw1ixUyY

3. LADYBOSS ENTIRE Sales Funnel Strategy

Industry: Health & Fitness
Product: Membership
Analysis By: Peter Pru | Empire Builders
Link: https://www.youtube.com/watch?v=KtN1rgif-c4

4. Kathryn Jones – Sales Funnel Strategy

Industry: Health & Fitness
Product: Membership
Analysis By: Ben Moote
Link: https://www.youtube.com/watch?v=IjqK-2wDWpw

5. Anissa Holmes – Sales Funnel Strategy

Industry: Dental Clinics
Product: Training
Analysis By: Ben Moote
Link: https://www.youtube.com/watch?v=vPFihJ-AVi4

6. Dean Graziosi’s 8-Figure Funnel

Industry: Personal Development
Product: Info Products
Analysis By: Dan Henry
Link: https://www.youtube.com/watch?v=r_z2-hNNEIk

7. Garrett J White – Sales Funnel Strategy

Industry: Personal Development
Product: Membership
Analysis By: Ben Moote
Link: https://www.youtube.com/watch?v=4wf9JJcglsw

8. Fix My Funnel: Home Security Lead Generation ClickFunnel

Industry: Home Security
Product: Membership
By: Clickfunnels | Russel Brunson
Link: https://www.youtube.com/watch?v=OOLYk-XZ1Bs

9. Local Gym Lead Generation Funnel ClickFunnels

Industry: Health & Fitness
Product: Local Gym
By: Austin Dixon
Link: https://www.youtube.com/watch?v=x2Bbood4ekc

10. Fitness Digital Product Funnel

Industry: Health & Fitness
Product: Digital Product
By: Austin Dixon
Link: https://www.youtube.com/watch?v=WSjl0DQlcjM

10. Russel Brunson Personal Homepage

Industry: Personal
Product: Personal Site
By: Peter Pru | Empire Builders
Link: https://www.youtube.com/watch?v=fZUOzbiY0wg

11. Barkbox Sales Funnel

Industry: D2C
Product: Dog Treat Box Subscription
By: Peter Pru | Empire Builders
Link: https://www.youtube.com/watch?v=OMgNtGhELLg

12. Kinobody Sales Funnel

Industry: Health & Fitness
Product: Digital Product
By: Peter Pru | Empire Builders
Link: https://www.youtube.com/watch?v=a4tVDO9tG-Y

13. Tai Lopez & Mentorbox Sales Process

Industry: Personal Development
Product: Digital Product Subscription
By: Peter Pru | Empire Builders
Link: https://www.youtube.com/watch?v=VtiTqpFfETc

14.Peng Joon Content Multiplier Sales Funnel Breakdown

Industry: Digital Marketing
Product: Digital Product
By: Funnelytics
Link: https://vimeo.com/288842116

15. Ed O’Keefe’s Supplement Sales Funnel

Industry: Health & Fitness
Product: Supplements
By: Russel Brunson | Clickfunnels
Link: https://www.youtube.com/watch?v=8fIkYc8XCZo

16. Trey Lewellen’s Membership Sales Funnel

Industry: Marketing Education
Product: Membership
By: Russel Brunson | Clickfunnels
Link: https://www.youtube.com/watch?v=mf_l2aZxnDM

17. Russell Brunson’s Dotcom Secrets Book Sales Funnel

Industry: Digital Marketing
Product: Book
By: Russel Brunson | Clickfunnels
Link: https://www.youtube.com/watch?v=cS8nHBZTFUg

18. Trump Coin Sales Funnel

Industry: eCommerce
Product: Merchandise
By: Ben Moote
Link: https://www.youtube.com/watch?v=AMPatK2dLI0

So there you have it. 18 Sales Funnel Breakdowns

If you’re new to this whole Sales Funnel thing, then I’m sure you’ve got some questions.

What is a Sales Funnel?

In the context of the above list, a sales funnel is a sequence of pages with a targeted outcome for each page to sell a product or service. In the traditional context, a sales funnel or a marketing funnel is taking the prospect through the various stages of their buying journey.

How is a sales funnel different to a landing page?

Think of a sales funnel as a sales maximizer where the use of upsells, downsells, order bumps etc are used as a way to increase the average order value – more like a guided checkout process. A landing page on the other hand usually has a single point of sale with no additional method used to sell anything more – more like a single sale.

How is a sales funnel different to a website?

A sales funnel’s objective is to sell single or multiple products through conversion techniques. It’s a guided selling/checkout process. The objective of a website (in usual practice) is to act as a hub of information of different types of people finding what they’re looking for without a particular conversion objective.